November-December 2013 | AFTER THE STORM

AFTER THE STORM
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MIND, BODY, SOUL

AFTER THE STORM

Written By: Nick Brandi | Photographer: Grant L. Gursky

One of the nice things about visiting the Salisbury office of Peninsula Plastic Surgery is that its undeniable beauty always seems to put you in a tranquil mood. When Hurricane Sandy rolled into town last year, however, that previously unblemished aesthetic sustained something of a black eye. But Drs. Vincent Perrotta and Christopher Pellegrino took even that in stride, seeing it as an opportunity to restore, or even enhance, yet something else to its former state of beauty. Along with their practice’s administrator, Jennifer LeCates, and the rest of their skilled staff, they meticulously gave the Tuscan-style facility a facelift of its very own.

“To begin with, we knocked down quite a few walls, both in the reception area and among the back offices. Then we reorganized to transfer some of the staff deeper into the facility,” explained LeCates, now in her third year at PPS. “All of this had the effect of making the environment not only more open and airy but also quieter for our patients. Though we did redesign and modernize the reception area, added new window treatments and refurnished key areas of the practice, we made sure we retained the same Mediterranean Renaissance motif that has become something of a signature feature for us.”

Maintaining their status as a state-of-the-art medical practice, however, meant that more than merely an upgrade in décor. They also installed a secure, HIPAA-compliant interactive patient portal in the reception area, at which patients may enter personal data, medical history, view before-and-after photos of other patients and even arrange for financing.

The most exciting changes, however, come in the form of the elite practice’s range of services, now more comprehensive than ever before. The result is a truly state-of-the-art aesthetic medical practice, one which offers up-to-the-minute invasive, noninvasive and treatments for both the face and body, from head to toe.

In addition to the highly touted and unsurpassed skill of their surgical techniques — most of which are performed in the privacy and convenience of their own onsite surgical suite — they offer time-tested facial-rejuvenation treatments, such as Botox, Juvederm and microdermabrasion. But that’s not all. Peninsula Plastic Surgery is now also on the cutting edge of such noninvasive face-and-body-enhancing laser modalities as CoolSculpting, Fraxel, Fractional CO2 laser, IPL and Pixel. As a logical complement to the emphasis PPS has placed on body sculpting and contouring, the doctors have also recently unveiled their weight-management division, which uses the latest and most effective techniques of diet, exercise and pharmacology in the achievement of dramatic yet long-lasting results.

“Not every patient is a good candidate for surgery,” advised Julie Parrish, a physician’s assistant and one of multiple key additions to the staff of PPS, “so we’ve instituted the procedures and technology necessary to deliver the desired results to those patients, too.”

Parrish officially joined PPS in August and will, among her other responsibilities, coordinate the breast reconstruction program. She comes to the practice via Philadelphia University, where she’d earned a Bachelor of Science degree and completed its distinguished PA program by age 22. A Salisbury native who graduated from Parkside High School, Parrish did a stint in a hospital ER before deciding to take her career in another direction.

“I loved the importance and immediacy of the work I was doing in the ER,” said Parrish, “but I eventually came to want the completeness and continuity of care that can be enjoyed in a private-practice setting. That desire and PPS’ reputation as the premier practice of its kind in the region are what ultimately brought me here.”

Julie is joined by Brooke Meredith, CNOR, a certified OR nurse. Having Brooke and Julie on staff means that PPS can provide a level of pre- and post-operative care that has traditionally been difficult, if not impossible, to achieve in other healthcare settings.

PPS has also welcomed Jan Newton to the team to oversee PPS’ micropigmentation division, which was launched in 
the fall to provide services such as areola enhancement, scar camouflaging and what’s called “permanent makeup.”
PPS even boasts its very own certified laser registered nurse, Julianne Lodowski. Along with coordinator Laurie Pearce, who joined to the PPS staff with 15 years of medical industry experience in the spring, Julianne will oversee and perform such laser-based procedures as Fraxel, IPL, hair removal, tattoo removal and skin resurfacing.

Add to all of this the spring introduction of the SkinMedica skincare line, as well as the impending launch of their bold new breast-reconstruction division, and it’s clear that there are more exciting things happening at Peninsula Plastic Surgery than ever before.

It’s good to know that at least one positive thing came out of Hurricane Sandy.



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