The 2014 Coastal Association of Realtors Realtor of the Year uses technology and an aggressive marketing strategy to achieve success for his clients
Born into a multigenerational building company from the Eastern Shore, Brandon Brittingham has residential real estate in his DNA. Growing up, he spent countless days at the worksites of his father and grandfather, learning the finer points of home construction from the bottom up. It was a masterclass that would serve him extremely well in the future.
“Initially, I got my salesman’s license just so I could invest in properties for myself,” Brittingham shared, “but I eventually felt like something was missing.”
The missing piece, he says, was that he’d always derived pleasure from helping others. So, with license in hand, he teamed up with his mentor, Marshall Moore, and hung out a shingle under the auspices of Long & Foster.
“This was the connection I’d been looking for,” Brandon said. “As an agent, I could pour all my energy into finding the perfect homes for families and experiencing all the joy that goes with that, while sharing my experience with other salespeople who might benefit from it.”
Brittingham rapidly built the most successful Long & Foster team in the region by age 30 and was given the honor of authoring the L&F short-sale manual for the entire 12,000-person company.
But part of building that business meant doing it during a devastating recession, which also meant he had to learn about things like short-sales and REOs.
“Many of my peers dreaded REOs and short sales because they were depressing,” Brittingham said, “but these families needed someone to be on their side. Also, flying all over the country to train and learn about them wound up making me a more effective negotiator,” adding that those same skills come in especially handy with the high-end waterfront real estate his company has come to be known for.
At 32, Brittingham also appears to have a facility with technology, as evidenced the smartphone app he created to help salespeople find reputable REO companies. “Learning the tech side of the business early helped us outpace our competitors on the Internet,” he says. “As a result, we have one of the most cutting-edge websites locally, and we were the first locally to have a website that allows people to view properties on their mobile devices.”
Today, Brandon Brittingham oversees the 18-member Maryland Group and Delaware Group of Long & Foster, with $47 million in sales last year alone. Brittingham also stands as the only Eastern Shore Realtor to ever win the “30 Under 30” award from the National Association of Realtors.
“I’m not happy unless I’m building something or creating something new,” said the 2014 Coastal Association of Realtors Realtor of the Year. “That’s why I’m constantly developing new marketing strategies, making videos, launching websites and using tech to evolve the brand.
“But if there is one thing I know about myself,” he continued, “it’s that I’ll never be complacent.”
BRANDON BRITTINGHAM, REALTOR
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