May-June 2015 | TURN BACK THE CLOCK

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Jenny Sheppard takes a step back into yesteryear with Runaway Tide General Store in the heart of Downtown Berlin

America’s coolest small town just got a little cooler with the official opening of Runaway Tide General Store in March. From the rusted tin of its chicken-house-style ceiling with wagon-wheel fixture to the whitewashed pine of its floors, the premises oozes old-fashioned charm from every pore of its 300 sq. ft. at 17 N. Main St. in Berlin.


A well-established local Realtor, proprietor Jenny Sheppard jumped at the chance to rent the space once it became available in January.

“For 26 years this space had been The Hair Shop, which was renamed “Curl Up & Dye” when it was used as a location for the film
 Runaway Bride,” offered Sheppard, who studied marketing, merchandising and retail at Bauder College in Florida. “It’s a great space, and I knew I just had to have once it became available.”

With faux-brick walls and pine shelves, the aroma of lye soap and beer soap wafting through the air, the rustic feel of the premises guarantees a trip back to an earlier time. And so does much of the inventory, which includes products such as McCutcheon’s Preserves, Necca Wafers, Clark’s Teaberry gum, Charleston Chews and good old-fashioned taffy, licorice and other “penny” candies.

But Sheppard was sure to incorporate the amenities of a modern convenience store, as well, which is why you can also pick up sundries like T.G.I.G.F. gluten-free products, condiments, general groceries, beverages, body lotions and various gourmet food items. She’s also a big supporter of locally made products, so you’ll find George’s Mixes, Eastern Shore Kettle Korn and fresh local honey, too.

Open seven days a week, there’s lots more in stock to satisfy your convenience-shopping needs. It’s definitely worth a visit if only to drink in the nostalgia and revel in the ring of the vintage 1908 brass cash register.
 — NAB/GLG




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