At C&E Furniture, it’s all about family. Donald Selway, father of John Selway and Nancy Winnington, opened their first showroom in Selbyville in 1979. Through hard work and long hours, they quickly advanced in the furniture industry.
Today, more than 30 years later, C&E Furniture is an ever-changing mix of chic, classic and coastal designs. Third generation owner and buyer Katie Winnington started her work as a designer in 2005. When she took over the business two and a half years ago, she knew exactly what direction she wanted to take the company.
“I knew I wanted to downsize to a boutique-style showroom with a strong concentration in interior design,” Winnington said. “Once a space in Fenwick Island presented itself, I knew could start from the ground up, to provide customers with a new way to shop for home furnishings.”
In taking numerous buying trips a year, Katie remains on top of the latest trends in home furnishings, making sure her showroom is far from lacking individuality.
“My vision for C&E is a more sophisticated coastal style that can mix and layer,” she said. “Anyone taking a quick stroll through the showroom will find the latest trends in coastal and transitional design. Because there is no formula here; every space has specific needs and requirements.”
Katie has never believed in cookie-cutter solutions to home-decorating issues, which is a key reason that C&E offers complimentary design services. “In my experience, the pieces that make someone’s home are as unique as the personalities of the people buying them,” she said.
C&E also strives to make the process of furnishing one’s home an enjoyable experience — from the initial design consultation to final installation in the home. A client will sit with one of their experienced designers to discuss the details of their home. The designer will listen carefully to understand the client’s vision, determine the style and time frame within the appropriate budget to meet each client’s expectations.
Once floor plans and measurements are taken, the designer will go to work. During the process, they will examine the layout of the home, from space planning to traffic flow through the home, to personalize the interior to best suit the client. All concepts are put together — including fabric choices, finishes and design renderings — with a written proposal to present to the client. The C&E designers are focused on finding what best suits each client’s home yet is distinct and awe-inspiring, because the designers understand that investing in them means investing in one’s own style and comfort. That’s how Katie and her staff strive to give customers a positive experience from the moment they walk through the door.
“If we want to be irreplaceable, we must always be different, which is why, unlike some retailers, we don’t stock millions of dollars of inventory,” Winnington said. “Instead, we are constantly providing an evolving selection that doesn’t compromise on style and value.”
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